With a network of 130 partners in more than 60 countries, »OBSERVER« gathers media intelligence excellence around the world and is able to deliver comprehensive global media monitoring. As a clearing agency for partners and clients »OBSERVER« provides a one-stop-shop solution by handling and collecting all international content and converting it into a unique and easily accessible format and tool.
Media Intelligence comprises the smart processing of media coverage data as well as their interpretation and analysis. In this scope »OBSERVER« provides a broad range of sophisticated products – from media monitoring and PR measurement to ad analytics and social listening.
Market research and opinion polls give us a closer look into the public perception of published content. Together they form the basic framework for market intelligence. It is »OBSERVER«‘s unique approach merges media with market intelligence in order to achieve even more integrated and extensive insights for its clients.
»OBSERVER«‘s Intelligence Tools combine some of the most advanced instruments in the PR industry to facilitate communication professionals´ everyday tasks. These tools not only make work more efficient, they also help PR experts save precious time. With a team of champions »OBSERVER« provides a wide range of state-of-the-art products and services – from content management and influencer databases to newsroom solutions and digital asset management.
»OBSERVER« brand intelligence is already applied in a large spectrum of use cases – from PR evaluation, crisis communication, litigation PR, reputation management and brand safety to sponsoring analyses, influencer marketing, trend research, product development and business intelligence.
More than 800 clients rely on »OBSERVER«‘s expertise in brand intelligence – among them agencies, banks and insurance companies, educational institutions, healthcare, the financial market, associations, NPOs, consumer goods and trade, public administration, political institutions, the pharmaceutical industry, leisure and sports as well as tourism and travel agents and many more.